Free Ebook Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Free Ebook Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Product details
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Audible Audiobook
Listening Length: 9 hours and 48 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Hachette Audio
Audible.com Release Date: September 26, 2017
Whispersync for Voice: Ready
Language: English, English
ASIN: B0751T735M
Amazon Best Sellers Rank:
The first book, blue ocean strategy, was groundbreaking in its perspective on strategy - but the reader was left wondering whether it was in fact possible to implement it in real life, and the big question, how? The authors Kim and Mauborgne have thoroughly answered that question here, by explaining how an array of companies, non-profits, and even governments have successfully used blue ocean strategy in practice. What I like is that the examples in this book are entirely new and are covered in more detail than the first book.I also like how they now provide a step-by-step guide, called the five-step process, to developing a blue ocean strategy, that makes it so much easier to implement blue ocean strategy in reality. It takes away some of the uncertainty of the idea-creation process and makes it easy to try to develop your own blue ocean idea in your team or company.If previously the concepts and tools of the first book were somewhat scattered and not entirely cohesive, in this book they lay out which tools are used in which step, and for what purpose. Which I find super helpful.Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there.
I read the first Blue Ocean Strategy book when it came out and enjoyed it profoundly at the time. Over the past 10 years, I have had the chance to help dozens of companies discover and apply the principles of Blue Ocean Strategy to innovate and grow their business. I am always amazed at the power of the Blue Ocean approach: invariably, it energizes teams and inspires and guides their creative thinking.I found Blue Ocean Shift inspiring and extremely useful. Like the first book, Blue Ocean Shift describes the key principles of this new way of thinking. In addition, it includes great stories of companies, not-for-profit organizations and even governments that have found success by applying the Blue Ocean approach. And importantly, the book is full of practical expert advice on how to implement a Blue Ocean project inside your organization. If you are a manager or entrepreneur considering driving innovation with your team or a consultant interested in bringing the Blue Ocean approach to your clients, this book is the perfect guide for you. For all, this book will inspire you to think differently about the value you can create for yourself, your organization and your customers.
The sequel to Blue Ocean Strategy, Blue Ocean Shift outlines a methodology to identify blue ocean opportunities. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Specifically, to find blue ocean opportunities:1) Take a lay of the land by using the Pioneer-Migrator-Settler chart.2) Create one or more as-is Strategy Canvases.3) Use the Buyer Utility Map to plot pain points and blocks to utility.4) Identify customers and noncustomers, the latter being the key to finding new blue oceans. Cross-reference those with pain points.5) Use the six-path framework to discovery insights that enable the creation of a new strategic offering.6) Apply the Four Action Framework, deciding which key factors of the as-is offering to eliminate, reduce, raise, and create.7) Cross reference your key factors with the six-path factors: make sure to get out and about in the real world.8) Draw to-be strategy canvases: the new offering. Make sure it offers differentiation and low costs.9) Host a blue ocean fair; share to-be strategy canvases with one another and have the team discuss and vote.10) Work through pricing, potential partners; build your offering.11) Launch!For each phase there is more in-depth analysis about how to use the various tools and many case studies, many from businesses that used Blue Ocean Strategy to create a new offering. There are also several introductory chapters that expand on the core premise of the first book.I have personally used this methodology as a product and business developer in both Fortune 500 businesses and small companies and can attest that it works.
Promises to be another path-breaking book from the Blue Ocean Strategy duo Kim and Mauborgne. “Blue Ocean Shift†addresses several critical questions in strategy/innovation theories––what’s "non-disruptive creation" relative to disruptive innovation, and why together they can paint a more complete picture of firm and economic growth. More importantly, the book provides many ex-ante examples on how organizations (profit or nonprofit) and nations can apply Blue Ocean Strategy tools and frameworks to make a significant SHIFT and make things happen. Wonderful book with both theoretical rigor and practical relevance.
Reading the book brought back my experience with the concept, the process and the tools of Blue Ocean applied on leader’s actions as a service to our associates and other stakeholders.At a multinational FMCG company we built our framework of performance from corporate values through behaviors and leader’s actions to tangible performance expectations. We considered leader’s actions as a source of empowerment. A service to our associates empowering them to achieve results and enhance their engagement.Since my exposure to Blue Ocean, I have been applying the principles of atomization, firsthand discovery and fair process at any change settings. And the Eliminate-Reduce-Raise-Create grid and the Strategy Canvas have been serving me well as we develop our actionable strategic options and visualize them for daily use.Yes, the authors deliver on their promise, the concept of blue ocean is no longer a metaphor. The principles, the end-to-end process and the tools complement my ambitions and, I am sure, the ambitions of many other people to higher competence.
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